Search For "marketing research"

Social media marketing most effective when it motivates consumers to start
Updated : 1 month, 1 week ago IST
When companies launch new items, social media is an important marketing tool for raising awareness. The platforms can assist in informing consumers about the product's features and benefits in comparison to competitors' offerings.
Read More
Study reveals working hard for money lowers consumers' willingness to risk
Updated : 5 months, 1 week ago IST
According to surveys, consumers believe that those who work hard for their money have higher earnings, are more financially aware, and are more comfortable taking safe financial risks.
Read More
Launch of pioneering evaluation and compliance software by GDI
Updated : 5 months, 1 week ago IST
New Delhi [India], June 16: Guest Delight International (GDI) is a company that specializes in providing mystery shopping, quality assurance, and marketing research programs for the hotel, aviation and cruise industries.
Read More
Working hard for money reduces consumers' willingness to risk their earnin
Updated : 5 months, 2 weeks ago IST
Consumers feel that individuals who work hard for their money have better earnings, are more financially savvy, and are more comfortable taking safe financial risks, according to studies.
Read More
Study reveals 'uptrend messaging' can promote healthy behaviour
Updated : 6 months, 2 weeks ago IST
Good nutrition and frequent exercise can help prevent disease, but research reveals that only a small percentage of consumers follow these and other suggested healthy behaviours. According to the Centres for Disease Control, only 10% of Americans receive enough vegetables, 13% get enough fru
Read More
Study reveals repeated questions might put you at risk of cybercrime
Updated : 8 months ago IST
According to a recent study from the University of East Anglia, people share more personal information when asked the same questions a second time.
Read More
Fear of judgment is keeping consumers indebted: Study
Updated : 1 month, 1 week ago IST
Consumers who are honest about their level of debt and join peer-supported debt counselling groups are more likely to get their finances in order than those who keep it a secret, according to a new study in the Journal of Marketing Research co-authored by Ivey Business School professor Miran
Read More
SVKM's NMIMS Pravin Dalal School of Entrepreneurship & Family Business
Updated : 2 years, 4 months ago IST
Mumbai (Maharashtra) [India], June 28 (ANI/BusinessWire India): SVKM's NMIMS, an academic institute with a legacy of 40 years, has announced Bachelor's in Business Management and Marketing Program (BBMM) at Pravin Dalal School of Entrepreneurship & Family Business Management (PDSE &
Read More
US Based AI Marketing Cloud Startup Pyxis Raises USD 7 Million in Series A
Updated : 3 years ago IST
Bengaluru (Karnataka) India, Oct 28 (ANI/NewsVoir): Pyxis is a unique AI-led marketing cloud start-up headquartered in the US with an office in Bengaluru, India. The start-up has several innovative tools that provide a robust platform for creative automation and actionable marketing research
Read More